One of the central objects of Andriy Sydorenko's work is the image of a society in which people have become hostages of false ideological experiments. The thoughts and emotions of these people are heavily manipulated, but they do not even know about it, because critical reflection is not practiced among them.
It is enough to watch a video of how people worked on the camera in the early 50s and how it changed today. It was a time when people were often afraid to express their opinion, realizing that any disagreement with the ruling ideology can be punished.
The further we move away from the past, the clearer documental photos and videos show the lack of truth and basic human freedoms, which was perceived as a canon of ordinary life. Imagination can bring to life even a weird set of pictures that's why propaganda is still working. In this way, Andriy Sydorenko aims to show the viewer how easily memes gain control over consciousness.